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Make Your Business Smell Good and Increase Sales with Scent Marketing


One of the most difficult parts of growing and maintaining a successful business is competing with others in the same industry. Competition is one of the main reasons why a company will ultimately succeed or fail, and businesses who do not take steps to remain competitive will not last long in today’s economy. As more focus is placed on online marketing and its importance in reaching wider audiences and communicating with clients, some of the most innovative businesses are also using new marketing technique like scent marketing for a number of reasons.

Scent Marketing Increases Overall Sales

One of the best reasons for a company to consider the use of scents as part of their marketing campaigns is the resulting increase in sales. Studies have shown that businesses or departments within larger companies that use scents in-store have higher overall sales than areas or companies that do not. Customers tend to spend longer in these stores and spend a higher amount on average while visiting.

Stores That Use Scent Marketing Have More Loyal Clients

Research so far has shown that companies that use scent in their stores achieve a higher level of customer loyalty than those that don’t. Customers tend to return to stores that use scent marketing, and they are more likely to recommend them to family and friends. Establishing a loyal clientele base is one of the main goals of any marketing campaign, and choosing to make your business smell good definitely helps to improve loyalty.

Scents Evoke Happiness and Contentment

Using the right scent can make customers feel content and happy while doing business in a store. Scents are highly connected to emotions and memories in humans, so stores that use them correctly place themselves in a wise position to enjoy more brand loyalty and higher amounts of sales from clients. When customers feel nostalgic or happy while shopping, they are far more likely to spend more time in the store and more money overall.

Scent marketing is a smart way for brands to develop a stronger customer base and increase their profits. With the right scents, companies can help their clients to feel content and nostalgic in stores, so that more time and money are spent there. Scent marketing is a newer tactic when it comes to marketing, so companies should act fast to stay ahead of their competitors in this field.


Categorized as: Business Products & Services

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