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Proper Identity Management on Online Platforms

The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. There are those who use it for advertisement. There are those who build brands using online presence. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.

It is easy to create an online identity. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. Sometimes you want only some parts of your life revealed on search engines. This poses a problem. You want some parts of your identity revealed while others to be hidden. How do you ensure that this happens?

Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. When properly utilized, search engine optimization can sort out the problem of specific aspects of your name being revealed when searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.

A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most information about him and his life was revealed due to the court case. This included his images. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. Can Michael dictate what appears when his name is searched? Can he determine what aspects to appear and what not to appear? There is a way around this. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.

The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.


Categorized as: Advertising & Marketing

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